Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands

Wozniak, Curt, Kim, Yang, Budelmann, Kevin

This book is the fourth book in the Essential series following Layout Essentials, Typography Essentials, and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.

EAN

9781592535781

Publisher

Rockport Publishers Inc.

Published

1 September 2010

Pages

208