Brand Thinking and Other Noble Pursuits

Walker, Rob, Millman, Debbie

We are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes? Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.

Collectability score

Debbie Millman convenes graphic design legends—including Milton Glaser and Paula Scher—for an intellectual deep-dive into the cultural psychology of branding and visual identity.

EAN

9781581158649

Publisher

Allworth Press,U.S.

Published

27 October 2011

Pages

256

Available copies

• Very good
  £15.99