International Retailing

Sternquist, Brenda

International Retailing, 2nd edition, lays the groundwork for understanding the retail environment in key countries around the world, including Australia, Korea, India, China, and members of the European Union. It concentrates on how legal, social, and economic measures have affected the distribution of consumer goods throughout the world and provide a conceptual framework for understanding future trends.

EAN

9781563674907

Publisher

Fairchild Books

Published

1 October 2007

Pages

640