Organizational Creativity: A Practical Guide for Innovators & Entrepreneurs

Schwagler, Nathan, Cabra, John F., Puccio, Gerard J.

Reignite your creative-thinking skills to produce innovative solutions   Organizational Creativity: A Practical Guide for Innovators and Entrepreneurs by Gerard J. Puccio, John F. Cabra, and Nathan Schwagler, is a compelling new text designed to transform the reader into a creative thinker and leader. Arguing that creativity is an essential skill that must be developed, the authors take a highly practical approach, providing strategies, tools, and cases to help readers hone their creative abilities. Whether students are preparing to become entrepreneurs or to work in an established firm, this text will help them survive and thrive in an era of innovation and change.

EAN

9781452291550

Publisher

SAGE Publications Inc

Published

23 June 2017

Pages

264