Strategic Corporate Social Responsibility: Stakeholders in a Global Environment

Chandler, David B., Werther, William B.

Presenting the area of corporate social responsibility (CSR) as a constantly evolving field with direct impact on organizational strategies and success, this book links numerous subjects such as strategy, marketing and ethics, encouraging a multi-disciplinary approach to an issue that touches all aspects of an organization's operations. The book covers the full range of CSR topics with Internet links to related issues and is supported by real-life mini-cases. It joins the US and European perspectives of the authors, recognizing cross-cultural trends that are developing at different rates and in different regions of the world.

EAN

9781412974530

Publisher

SAGE Publications Inc

Published

27 April 2010

Pages

448