Fashion Marketing Communications

Lea-Greenwood, Gaynor

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

EAN

9781405150606

Publisher

John Wiley & Sons Inc

Published

14 December 2012

Pages

224