The Complete Guide To Infomercial Marketing

HAWTHORNE

The author provides insights and know how as one of the leaders of the infomercial business, and drawing on this experience provides step by step guidance to producing informercial. Information is given to decide whether an infomercial is right for the product, how to develop strategies, planning, budgeting and measurement of performance.

EAN

9780844234458

Publisher

McGraw-Hill Contemporary

Published

16 March 1998

Pages

320