Sales Promotion Essentials

Schultz, Don

This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques. * Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.

EAN

9780844233550

Publisher

NTC Publishing Group,U.S.

Published

16 January 1998

Pages

240