Market à la Mode: Fashion, Commodity, and Gender in The Tatler and The Spectator

Mackie, Erin

In Market a la Mode, Erin Mackie examines the role that The Tatler and The Spectator, two eighteenth-century British lifestyle magazines, played in the growth of fashion and how they influenced their readers. She traces the commercial context in which they operated, focusing on the processes of commodification, fetishization, and revisions of gender identity. Mackie's study makes clear that fashion publications, far from being commentaries on passing trends, assumed a leading role in defining women's legitimate sphere of activities as well as in the development of commerce as recreation.

EAN

9780801872532

Publisher

Johns Hopkins University Press

Published

12 March 2003

Pages

328