Mediating the Message: Theories of Influence on Mass Media Content

Reese, Stephen D., Shoemaker, Pamela J.

Mediating the Message, 2/e demonstrates the many ways in which a wide variety of forces — including media owners, advertisers, audiences, politicians, interest groups, and journalist” personal attitudes — affect mass media content.

EAN

9780801312519

Publisher

Pearson

Published

22 November 1995

Pages

336