Brand Identity for Television: With Knobs on

Myerson, Jeremy, Lambie-Nairn, Martin

Offering an insight into design for the television industry, this work shows how certain television identities, symbols and sequences were achieved. It explains how designer and creative director Martin Lambie-Nairn pioneered new graphic techniques in current affairs in the 70s, produced the animated Channel 4 logo in the 80s and, in the 90s, repositioned BBC1 and BBC2. All his work for major television stations in Europe, the USA and New Zealand is documented from first sketches to finished on-screen work.

Collectability score

A foundational text on broadcast branding by Martin Lambie-Nairn, showcasing the iconic motion graphics that revolutionized British television identity.

EAN

9780714834474

Publisher

Phaidon Press Ltd

Published

11 September 1997

Pages

240

Available copies

• Very good
  £30.99