Approaches to Audiences: A Reader

Harindranath, Ramaswami, Linne, Olga, Dickinson, Roger

The study of mass media audiences has produced much influential media studies work. This reader brings together some of the articles and chapters which represent key steps in our understanding of media influence. It offers an overview of the major traditions of research and presents summaries of work written specially for this volume. Part One looks at the impact and influence of the media on society, and Part Two looks at studies of the individual in the audience. The final part looks at audiences in the perspectives of cultures, communities and families.

EAN

9780340692240

Publisher

Hodder Arnold

Published

2 October 1998

Pages

329