Strategic Management

Ansoff, H.

This book is the founding work on Strategic Management, a concept that lies at the core of modern business. It has a focus upon the behaviour of complex organizations in turbulent environments and upon what determines success. The book is a ground-breaking approach to modelling strategic capability and strategic choice that has influenced an entire generation of managers and strategists. It remains a key work on strategy.

EAN

9780333196861

Publisher

Palgrave Macmillan

Published

21 February 1979

Pages

236