Smarter Pricing: How to capture more value in your market

Cram, Tony

The most neglected element of the marketing mix can have an unrivalled impact on the bottom line. Smarter Pricing helps managers make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market and capture more value for their business. 

EAN

9780273706137

Publisher

Financial Times Prentice Hall

Published

9 December 2005

Pages

232