Strategic Management of Technology and Innovation

Wheelwright, S.C., Wheelwright, Steven C., Maidique, Modesto A., Burgelman, Robert A.

A combination of text and cases on technology and innovation, which includes a new section on new products and business, and a number of new cases.

EAN

9780256091281

Publisher

Irwin Professional Publishing

Published

1 September 1997

Pages

523