Scenario Planning - Revised and Updated: The Link Between Future and Strategy

Bandhold, H., Lindgren, Mats

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long-term competition and performance. The authors have drawn upon examples and case studies to develop a new model for scenario planning that is closely integrated with strategy and innovation.

EAN

9780230579194

Publisher

Palgrave Macmillan

Published

31 March 2009

Pages

204