Luxury Online: Styles, Systems, Strategies

Okonkwo, Uché

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

EAN

9780230555365

Publisher

Palgrave Macmillan

Published

26 February 2010

Pages

360