The Strategy and Tactics of Pricing: A Guide to Growing More Profitably: United States Edition

Hogan, John, Nagle, Thomas T.

For Pricing Strategy or Pricing and Product Policy courses in MBA and/or advanced undergraduate marketing courses The Strategy and Tactics of Pricing provides a comprehensive, practical, step-by-step guide to pricing analysis and strategy development.

EAN

9780131856776

Publisher

Routledge

Published

14 December 2005

Pages

368