International Business: Strategy, Management, and the New Realities

Riesenberger, John, Knight, Gary, Cavusgil, Tamer

For undergraduate and graduate level International Business courses Cavusgil, Knight, Riesenberger is the only international business book to focus on the "new realities" of international business: emerging markets, small and medium sized enterprises, the diverse participants in International Business, and global sourcing. Accompanying the book, The Educator's Consortium addresses the "new realities" of teaching International Business by connecting instructor's around the world with each other and with engaging information to create a community of instructors.

EAN

9780131738607

Publisher

Pearson

Published

28 December 2007

Pages

704