Framework for Marketing Management: United States Edition

Keller, Kevin Lane, Kotler, Philip T.

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.     Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

EAN

9780131452589

Publisher

Pearson

Published

18 May 2006

Pages

384