Business Research Methods

Schindler, Pamela, Cooper, Donald, Blumberg, Boris

The third edition of Business Research Methods continues to build on its balanced approach to the subject, providing comprehensive coverage of both qualitative and quantitative methods in an engaging, student friendly manner. A specific focus on student research projects and a wealth of examples of theory in practice make this the perfect text for any student undertaking a research project.

EAN

9780077129972

Publisher

McGraw Hill Higher Education

Published

16 March 2011

Pages

656