Marketing Management

Johnston, Mark, Marshall, Greg

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.

EAN

9780073529790

Publisher

McGraw-Hill Professional

Published

16 February 2009

Pages

768