How to Think Like the World's Greatest Marketing Minds: Business Lessons from David Ogilvy, Phil Knight, Philip Kotler, Herb Kelleher, Sergio Zyman, Martha Stewart and Other Masters of Marketing

Turner, Marcia Layton

In this work, readers learn the strategies behind names such as Phil Knoght, David Ogilvy, Philip Kotler and others who have mastered and defined the art of marketing.

EAN

9780071360708

Publisher

McGraw-Hill Inc.,US

Published

1 January 2000

Pages

224