Consumers

Zinkhan, George M., Price, Linda, Arnould, Eric

"Consumers, 2nd Edition" presents a global, behavioural, eclectic and multi-disciplinary coverage of consumer behaviour. Reviewers praised "Consumers" as the most current text in the field in the areas of technology and research, and it contains illustrative examples.

EAN

9780071214261

Publisher

McGraw-Hill Publishing Co.

Published

1 April 2003

Pages

768